Average reduction
Home Energy Reports evaluated across roughly 600,000 treatment and control households reduced energy consumption by about 2% on average.
View research ↗COMPARE
Compare the object. Not the person.
Comparison can clarify invisible consumption. It should never become shame, surveillance, or a peer group no one understands.
Highest-use decile
The largest pre-treatment users reduced consumption more, reinforcing the value of relevant and properly targeted comparisons.
View research ↗Respect preference
Some people value reports negatively. Object Carbon makes comparison controllable, explains the cohort, and emphasizes useful information over moral pressure.
View welfare study ↗A BETTER COMPARISON
Relevant. Explainable. Actionable.
Choose a sensible referent
Similar property type, climate, size band, occupancy pattern, reporting period, and available evidence.
Explain the cohort
Show why these objects were selected and which adjustments were made.
Pair signal with action
Move from “you used more” to a specific, voluntary next step with expected impact.
Keep neighbors private
Use aggregates and minimum cohort sizes. Never reveal another household's underlying records.
START WITH ONE OBJECT